From a childhood observation to a patent-pending solution
They called me their "High Hooked girl." Every weekend, my dad and grandfather would take me fishing, and I'd consistently outfish them. At first, they thought it was beginner's luck. Then they joked that I had some kind of magic touch. But as the pattern continued year after year, it became something they couldn't explain.
I watched them closely. They were experienced anglers—they knew the water, had the best gear, understood fish behavior. Yet after lunch, their catch rates would mysteriously drop. Mine never did. I was just a kid, so I didn't understand why. I just knew that while they ate sandwiches with fishy hands, I'd keep my hands clean and keep fishing.
Those weekends weren't just about fishing. They were about observation, patience, and the quiet lessons my dad and grandfather taught me without words. They taught me to pay attention to patterns. To notice what others missed. To trust what I could see, even when I couldn't yet explain it.
Years later, after I'd learned the craft of soapmaking, those childhood memories came flooding back. I finally understood what I'd been observing all along: they were skunking their own bait.
Every time they touched sunscreen, motor oil, gasoline, bug spray, or ate with fishy hands, they transferred human scents directly onto their lures and bait. The fish could smell it. That's why their catches dropped. That's why I kept catching fish—I never contaminated my bait.
Fish can detect amino acids at concentrations as low as one part per billion. When you touch your bait with contaminated hands, you're essentially hanging a "danger" sign on your hook. The fish know something's wrong. They won't bite.
But here's the problem: traditional soap doesn't work in saltwater. You can't create lather. You can't actually clean your hands on the boat unless you have freshwater, which most anglers don't waste on hand-washing. Scent sprays just mask the problem—they don't eliminate it.
That's when it hit me: I could create a soap specifically for this. A soap that works in saltwater. A soap that hangs boat-side for easy access. A soap that actually eliminates human scents at the molecular level.
It took years of experimentation. Traditional soap formulas don't lather in saltwater—the minerals interfere with the surfactants. I had to engineer a completely new approach, combining my soapmaking expertise with marine chemistry principles.
The result is High Hooked: a patent-pending marine soap-on-a-rope system (Application #63/923,382) that creates stable lather in saltwater environments while eliminating human scents at the molecular level. It's not just soap. It's the solution to a problem most anglers don't even know they have.
My dad passed away before he could see this dream become reality. But I know he'd be proud. This soap is my tribute to him, my grandfather, and every angler who taught me that fishing is about observation, patience, and eliminating every disadvantage.
To help every angler catch more fish by eliminating the invisible disadvantage they've been carrying on their hands
We don't create products for the sake of it. We solve problems that anglers actually face on the water.
Every claim we make is backed by chemistry, marine biology, and real-world testing by tournament anglers.
We're not a corporate brand. We're anglers who understand the water, the fish, and the details that matter.
Tournament fishing is a game of inches. Every advantage matters. Every detail counts. When thousands of dollars are on the line, you can't afford to sabotage your own success with contaminated bait.
But this isn't just about tournaments. It's about every angler who's ever wondered why the fish stopped biting after lunch. It's about respecting the fish's incredible sensory abilities. It's about honoring the craft of fishing by eliminating every disadvantage.
High Hooked is more than soap. It's a commitment to doing things right. It's a tribute to the anglers who taught us to observe, to learn, and to never stop improving.